"What Fills Your Cup?" explores the passion that drives the brand and talented individuals in pursuit of craft, art, sport, and other aspirations. The content features Top Chef winner Kristen Kish, professional surfer Brianna Cope, Top Photographer winner Scott Borrero, Roastmaster Doug Welsh, and Beverage Innovator Patrick Main. The campaign includes a series of 30-second and 15-second digital spots, a unique social filter, and a consumer-facing sweepstakes.
PRODUCER / EDITOR
Brianna Cope | What Fills Your Cup?
Brianna Cope | Professional Surfer
Kristen Kish | What Fills Your Cup?
Kristen Kish | Top Chef Winner
Doug Welsh | What Fills Your Cup?
Doug Welsh | Peet's Roastmaster
Patrick Main | What Fills Your Cup?
Patrick Main | Peet's Beverage Innovation + Musician